Analista Canais Digitais Pl

Monitor and enhance the performance of CRM and Paid Media channels, connecting commercial strategy, customer journeys, campaigns, audiences, and results. Conduct analyses of key KPIs, identify deviations and opportunities, generate insights, and direct actions for conversion and sales optimization. Manage promotional actions including briefing, validation, and performance tracking.

Bachelor's degree required. Intermediate to advanced Excel skills. Knowledge of e-commerce KPIs: traffic, conversion, revenue, orders, average ticket, funnel. Familiarity with Google Analytics. Ability to analyze campaigns and audience behavior.

Vivo offers flexible benefits through a digital platform, including options for health insurance, corporate mobile phone, unlimited voice and data plan, and annual bonuses. Employees can work remotely up to two days a week and enjoy flexible hours.