Lifecycle Marketing Specialist (Wellz)

Lead initiatives across the full user journey, developing comprehensive marketing plans and lifecycle programs across Email, Push, and WhatsApp. Drive experimentation across lifecycle programs, using A/B testing and data-driven methodologies to continuously optimize performance and growth. Own CRM operations and governance in CleverTap, ensuring quality and scalability across campaign setup and tracking.

Proven experience designing and owning lifecycle marketing programs, with a strong understanding of automation, segmentation, and performance optimization. Mandatory hands-on experience with CleverTap and WhatsApp Business Platform. Bachelor's degree in Marketing, Communication, Business Administration, or a related field.

With thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your wellbeing, we create an environment where you can thrive in all dimensions of your life. Our flexible benefits program allows you to customize some of the benefits according to your needs.