Core Responsibilities

The specialist will plan the performance campaign strategy for an automotive account, defining media, target audience, investment, and KPIs, while also making strategic recommendations for formats and creatives before launch. They will implement digital media campaigns across various platforms, configure tracking codes, supervise daily campaign activity, and track overall campaign objectives and KPIs.

Requirements

Candidates must have at least 5 years of experience implementing Paid Media campaigns, preferably in digital marketing agencies, with proven experience creating media strategies, audience proposals, and material requirements for multi-media campaigns. Experience leading people and managing campaigns focused on performance/e-commerce across channels like Google Ads, Meta Ads, Tiktok Ads, and programmatic advertising is required.

Additional Information

Experience Level

5-10

Job Language

Spanish

Work Mode

Hybrid