What You'll Do
Lead the governance and planning of the unified communication calendar. Evaluate complex stakeholder demands and transform them into efficient communication journeys. Monitor the health of communications, engagement KPIs, and business impact through dashboards. Conduct investigations and manage critical operational incidents, coordinating with technical and product teams.
What We're Looking For
Solid and proven experience in CRM strategy, governance, and operations. Advanced knowledge of enterprise marketing automation platforms (Braze, Salesforce Marketing Cloud, or similar). Experience with user lifecycle-focused journeys (retention, engagement, onboarding, and reactivation). Strong analytical skills to correlate CRM metrics with business metrics.
Key Skills & Technologies
Additional Information
Experience Level
Senior
Job Language
Portuguese
Employment Type
Full-time
Work Mode
Remote