Senior Business Analyst - Digital Marketing

You’ll be embedded in the North American Seeds Routes to Market digital ecosystem, working across marketing portals, CMS-powered websites, CRM platforms, and analytics solutions. You will challenge assumptions with data, propose ideas around acquisition, activation, and retention, and define success through clear objectives and OKRs. Your role involves producing clear, actionable documentation such as user stories, data mapping, and process flows.

6+ years in IT business analysis with strong hands-on experience in digital marketing environments. Solid digital marketing background with understanding of funnels and marketing metrics. Experience defining objectives and tracking results through OKRs or similar frameworks. Hands-on experience with Google Analytics 4 and at least one of SFMC, SFDC, or web CMS.