Core Responsibilities

Lead the strategy for user communication, activation, retention, and reactivation across the entire user lifecycle. Design and optimize automated journeys and personalized campaigns to drive feature adoption and improve conversion rates.

Requirements

Requires 3+ years of experience in Lifecycle, CRM, or Growth Marketing with proficiency in automation tools like Braze or HubSpot. Candidates should possess strong analytical skills for working with cohorts and behavioral metrics, preferably within the fintech or crypto industry.

Additional Information

Experience Level

2-5

Job Language

English

Work Mode

Hybrid