Analista de CRM Pleno

Plan, build, and optimize acquisition and conversion campaigns within Salesforce Marketing Cloud. Develop automated journeys using Journey Builder, considering consumer behavior and funnel stages. Create and evolve audience segmentations using Data Extensions, filters, queries, and SQL.

Experience with Salesforce Marketing Cloud and CRM strategies. Knowledge of A/B testing and sales funnel optimization. Familiarity with CDP (Salesforce), Jira, and Confluence is desirable.

The company promotes a culture of inclusion and well-being, allowing employees to balance their careers with personal commitments. They are recognized as one of the best places to work in the country.