Critical Mass

Critical Mass is a full-service digital experience design and marketing agency based in Calgary, Canada. Founded in 1996, the agency specializes in creating connected brand experiences through technology, design, and a strong focus on customer needs. With a workforce of approximately 1,100 to 1,900 employees across 10 to 14 global offices, Critical Mass is majority-owned by Omnicom Group Inc. The agency offers a wide range of digital capabilities, including creative and brand services, experience design, digital transformation, and innovation. Their expertise encompasses digital brand identity, user experience design, e-commerce solutions, and the integration of marketing technologies. Critical Mass is known for its work with major brands, delivering award-winning projects that highlight their commitment to authentic storytelling and innovative digital solutions.