Coordinación Marketing - Suplementos

Lead the strategic evaluation of Adult Nutrition opportunities in VMS Premium for Mexico, assessing market size, priority segments, consumer needs, competitive landscape, and growth spaces. Build the business case and value proposition for prioritized initiatives, defining target consumers, positioning, portfolio architecture, pricing, channels, volume scenarios, investment, and profitability. Coordinate the end-to-end innovation and launch process with cross-functional teams, ensuring timely decisions, local adaptation, and milestone compliance.

3+ years of experience in consumer marketing, health, or nutrition; opportunity evaluation, innovation, launches, and cross-functional management. Bachelor's degree in Marketing, Business Administration, Nutrition, Industrial Engineering, or related field. Intermediate/advanced Excel skills, intermediate Nielsen and IQVIA experience, and knowledge of Euromonitor or research platforms.