Lifecycle Marketing Senior Specialist

Own the end-to-end strategy and execution for customer lifecycle marketing campaigns, including always-on journeys, product adoption programs, upsell campaigns, and event audience development. Build and optimize customer lifecycle campaigns, Canvases, and segments in the Braze platform, including complex audience logic and multi-step journey orchestration. Manage the customer campaign calendar, tracking deadlines and ensuring programs launch on time and against clear success metrics.

6+ years of experience in lifecycle, CRM, or customer marketing, with a strong focus on B2B SaaS. Hands-on Braze platform experience required, including building and launching complex campaigns. Strong analytical skills with the ability to connect engagement metrics and funnel data to actionable insights.

Braze offers competitive compensation that may include equity, flexible paid time off, and comprehensive benefit plans covering medical, dental, vision, life, and disability. The company supports professional development with formal career pathing and learning platforms.