BANAMEX- Especialista en Personalización y Segmentación Digital (Adobe Audience & Target) | Portal Banamex.com

Coordinate the technical implementation of Adobe Audience Manager and Adobe Target, ensuring integration with Adobe Analytics and CMS. Manage audience activation across digital channels and oversee A/B testing and personalization in Adobe Target. Collaborate with marketing, data, and UX teams to define optimization goals and monitor test results.

5-8 years of experience in content marketing or related field. Bachelor's degree in Systems, Digital Marketing, Analytics, Data Science, or a related field. Desired certification in Adobe Audience Manager or Adobe Target. Practical experience with AAM-Target-Analytics integration and knowledge of data governance and privacy regulations.