Analista de CRM Pleno | Canais

Analyze and propose improvements in customer segmentation and communication strategies. Implement studies and track results and performance of campaigns. Provide recommendations for new segmentations and strategies while ensuring campaign integrity and quality.

Solid experience in digital marketing and/or marketing technology. Strong experience in analyzing CRM campaign data with key business KPIs. Practical experience with Salesforce Marketing Cloud, Adobe, or similar platforms. Knowledge of SQL Server and experience in CRM campaigns is essential.