CRM Sr Analyst

Design and execute automated and segmented communication campaigns (email, push notifications, SMS, in-app messaging, etc.). Manage and optimize the use of the CRM platform to ensure a consistent and relevant user experience. Segment the database and create personalized journeys according to the customer lifecycle. Analyze key metrics (CTR, open rate, conversion, churn, LTV, etc.) to optimize campaigns and improve retention KPIs.

University degree in Marketing, Administration, Engineering, or related fields. Previous experience in managing CRM platforms and marketing automation. Proven experience with CRM automation tools (such as Braze, Salesforce Marketing Cloud, HubSpot, or similar). Experience in audience segmentation, customer journeys, and data analysis.

Flexible working hours with a focus on achieving a good balance inside and outside the office. Emphasis on user-centric values and team collaboration.