Analista de CRM Sênior - Seguros
NeonCore Responsibilities
Develop and lead the retention strategy for insurance products in CRM. Drive continuous customer engagement with Neon’s insurance portfolio. Manage, segment, and apply clustering intelligence to the customer base for personalized relationship management. Execute, measure, and analyze tests, campaigns, and customer journeys to inform CRM strategies.
Requirements
Bachelor's degree. Solid experience in CRM roles with senior-level maturity. Proven experience in designing customer retention and engagement strategies. Proficiency in Salesforce Marketing Cloud, especially Automation Studio, Content Builder, and Journey Builder. Strong project management skills and analytical mindset.
Key Skills & Technologies
Additional Information
Experience Level
Senior
Job Language
Portuguese
Employment Type
Full-time
Work Mode
Remote