Ualá

Product Marketing & Go to Market Lead

Ualá

What You'll Do

Define the go-to-market strategy by transforming product strategy into clear positioning and segmentation. Lead end-to-end product launches by creating plans that include audience, messaging, channels, investment, and success metrics. Represent Marketing in business decisions by providing data-driven insights on rates, risk, and pricing.

What We're Looking For

5-8 years of experience in product marketing or similar roles in consumer tech or fintech, including high-impact launches. Proven track record of leading product launches with business impact. Strong ability to generate customer insights by combining qualitative research, quantitative data, market signals, and frontline feedback.

What We Offer

Flexible work environment with significant professional development potential. Access to top-tier educational training with discounts on courses and programs. Three weeks of vacation, extended leave, flexible work policies, and health insurance for family members.

Additional Information

Experience Level

Lead / Principal

Job Language

Spanish

Employment Type

Full-time

Work Mode

On-site