Lifecycle Marketing Analyst, Prospect

Build, QA, and deploy prospect email nurture campaigns and sequences, including industry-specific drips and product-aligned sequences. Run A/B tests across subject lines, CTAs, and content to improve open rates, click-through rates, and MQL conversion. Maintain audience segmentation, Canvas logic, and suppression rules for existing nurture flows in Braze. Partner with Marketing Operations on campaign tracking and integration with our lead scoring model in Salesforce.

2-4 years of experience in email marketing, CRM marketing, or lifecycle marketing. Hands-on experience building and managing email campaigns in a marketing automation platform, with Marketo experience being a strong advantage. A data-driven approach to email optimization and a solid understanding of segmentation, list management, lead scoring, and email deliverability fundamentals.

Braze offers competitive compensation that may include equity, retirement and employee stock purchase plans, flexible paid time off, and comprehensive benefit plans covering medical, dental, vision, life, and disability. The company fosters hybrid ways of working to prioritize work-life harmony.