What You'll Do
Design the local CRM strategy for each vertical (Riders, Drivers, and B2B), aligning business objectives with Growth and Marketing teams. Manage the user lifecycle (activation, engagement, reactivation) and segment audiences for relevant messaging. Configure, test, and deploy multichannel campaigns using the CRM tool (Braze), ensuring advanced personalization. Analyze campaign performance and user data to iterate and make informed decisions.
What We're Looking For
Bachelor's degree in Industrial Engineering, Systems Engineering, Data Science, Marketing, or related fields with strong analytical skills. 2 to 4 years of experience in CRM, lifecycle marketing, or marketing automation. Advanced proficiency in Excel or Google Sheets, CRM automation tools (Braze), and HTML/CSS for personalization. Intermediate English proficiency for technical documentation and coordination.
Key Skills & Technologies
Additional Information
Experience Level
Mid-Level
Job Language
Spanish
Employment Type
Full-time
Work Mode
On-site