What You'll Do
Design and execute brand strategy, positioning, and communication. Lead the rebranding project and manage brand architecture, creative agency, and migration timeline. Oversee end-to-end marketing budget management: planning, execution, monitoring, and reporting. Collaborate with the commercial team for data-driven campaigns: user segmentation, impact measurement, and KPI optimization.
What We're Looking For
More than 5 years of experience in marketing. Data-driven profile with proven experience in mass brand launches and/or rebranding. Experience managing creative and media agencies (ATL + digital). Knowledge of the financial/fintech or telco ecosystem in Paraguay or LATAM. Familiarity with digital wallets and payment methods.
Key Skills & Technologies
Additional Information
Experience Level
Senior
Job Language
Spanish
Employment Type
Full-time
Work Mode
Remote