Media Subject Matter Expert, Senior Managing Consultant, Advisors & Consulting Services, Marketing Services

Serve as a trusted advisor to senior clients and internal stakeholders, translating business, brand and growth objectives into integrated media strategies. Lead or provide strategic oversight across the media lifecycle, from brief to post-campaign learning. Partner with analytics teams to design media for measurability, defining KPI hierarchies and selecting appropriate approaches.

15+ years of progressively senior experience in media strategy, media planning, or related disciplines. Advanced expertise in integrated media strategy and effectiveness, developed in a leading agency or consultancy. Deep knowledge of major digital channels including paid search, paid social, and programmatic.