NielsenIQ

NielsenIQ (NIQ) is a global leader in consumer intelligence and market measurement, founded in 1923 and headquartered in Chicago, Illinois. The company specializes in marketing research, providing precise data on shopper behaviors, retail performance, and consumer trends across 109 markets. NIQ emphasizes omnichannel coverage, data science, and actionable insights, particularly for the Consumer Packaged Goods (CPG) sector. NIQ offers a range of services, including market research and analytics, shopper behavior insights, and cloud-based technology platforms. These services help businesses understand consumer dynamics and make informed decisions in a rapidly changing market. With a commitment to quality, innovation, and sustainability, NielsenIQ supports companies worldwide in navigating complex market challenges and driving growth.